When buying a home—whether it's your first, second, or a getaway vacation home—you're bound to have many
questions. Our website offers a wealth of information about the home finding and
buying process.
Choosing a Real Estate Professional
Whether you are selling or buying a
home, selecting a real estate sales professional is one of the most important
decisions you will make during the process.There are some very important things
you should consider when choosing a real estate professional. One of the first
considerations is who the agent represents during the process.
It is important that you know the differences between a professional who represents a seller (the "traditional"
role of a sales associate), a professional who represents a buyer, and one who
represents both. In most areas, real estate professionals are now legally
obliged to disclose, in writing, information on the various types of real estate
agency relationships that exist. You should assume the real estate professional
is working for the seller unless otherwise stated.
- Seller's Agent - A real estate professional becomes a Seller's Agent
by entering into a listing agreement to represent the seller's interests. Seller
representation may also be created when a real estate professional shows a
property on the Multiple Listing Service and "buyer agency" has not been
created. The Seller's Agent can provide information to assist the buyer, but
they must place the interests of the seller first. A buyer should not disclose
anything to the Seller's Agent they do not want the seller to know.
- Buyer's Agent - A real estate professional becomes the Buyer's Agent
by entering into an agreement to represent the buyer. A Buyer's Agent can assist
the seller, but does not represent the seller. The Buyer's Agent must place the
interests of the buyer first. A seller should not tell the Buyer's Agent
anything they would not want the buyer to know, because the Buyer's Agent must
disclose any pertinent information to the buyer.
- Transaction Broker - Prudential Merrifield & Pilcher operates as a transaction broker. The duties of a transaction broker are as follows:
- dealing honestly and fairly;
- accounting for all funds;
- using skill, cafe, and diligence in the transaction;
- disclosing all known facts that materially affect the value of residential real property and that are not readily observable to the buyer;
- presenting all offers and counteroffers in a timely manner, unless a party has previously directed the licensee otherwise in writing;
- limited confidentiality, unless waived in writing by a party. This limited confidentiality prevents disclosure that the seller will accept a price less than the asking or listed price, that the buyer will pay a price greater than the price submitted m written offer, the motivation of any party fat selling or buying property, that a seller or buyer will agree to financing tarns other than those offered, or of any other information requested by a party to remain confidential; and
- any additional duties that are mutually agree to with a party.
Interviewing Real Estate Sales Professionals
You may want to interview
several sales professionals before selecting one to represent you. If you are
selling your home, the real estate sales professionals you interview should
cover the following items during the interview:
- Pricing your home
- Increasing your home's value
- Marketing strengths
- Negotiating the sale -The seller's agent should review every offer with you
and help you evaluate all aspects of each offer and its financial implications.
- An overview of the local standard Contract For Sale along with typical
addenda and a copy for your review
If you are buying a home, the real
estate professionals you interview should cover the following:
- Agency relationships
- Many real estate professionals who primarily represent buyers have been
specially trained to do so and have received the Accredited Buyer Representative
(ABR) designation
- How much home you can afford
- The difference between being "pre-qualified" for a mortgage and being
"pre-approved" for a mortgage
- Key features you "must have" in your new home vs. those you would like to
have
- How to evaluate and compare the homes you see
- An overview of the local standard Contract For Sale along with typical
addenda and give you a copy for review
- The types of inspections you will want to have done on the property you
select
To find out more about all of your agency options, contact a
Prudential Real Estate Professional now.

Equal Housing Opportunity. Prudential Real Estate brokerage
services are offered through the Network of franchisees of The Prudential Real
Estate Affiliates, Inc., a Prudential Financial company. All franchisees are
independently owned and operated.
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mark of The Prudential Insurance Company of America. Prudential Financial is a
service mark of The Prudential Insurance Company of America, Newark, NJ, and its
affiliates.©Copyright 2005 Prudential Financial, Inc, Newark, NJ,
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